In this week’s The Deed: Chicago, Sean Conlon isn’t just trying to save a deal; he’s trying to save the developer, too.
Wednesday’s episode is titled “Save Me From The Wrecking Ball!” and if that makes you think of the Miley Cyrus song, well, you’re not wrong. Sean strikes a deal with Marcello, a general contractor turned house flipper who has a very “all or nothing” attitude. He has more than a dozen projects in the works, and his latest one happens to be condemned.
Well, you can’t say he isn’t trying hard enough.
But this may be the worst house ever seen on a TV real estate show. If a bomb had gone off in it, it would look better than it does when Sean first walks through the door. There’s a lot of work to be done, and a lot of work means a lot of time and money. Can Sean team up with Marcello to keep the house from literally falling down around them, and also keep him from completely wrecking himself?
The statistics thrown out in the first ten minutes of The Deed: Chicago will make your jaw hit the floor. Marcello’s ambitions are so far beyond what is normally seen on TV, and also pretty far beyond sense. Unlike last week’s episode, where the developers knew they’d dug themselves into a hole, this is a case of not knowing when to stop.
But it’s also a different case study in people, too. When you learn Marcello’s backstory, you start to understand his over-aggressive approach to real estate. To borrow from another CNBC personality, Marcus Lemonis has hammered home that business is always personal, and in this case the way Marcello runs (or doesn’t run) his business is directly correlated to some experiences in his past.
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It’s up to Sean to ground him and essentially save him from himself, while also tackling this massive renovation project that would scare a lot of other people away. This time on The Deed: Chicago, he’s not just an investor, he’s also part psychologist. It’s interesting to see the different things Sean does this time around to help both Marcello and his realtor girlfriend learn the realities of what they’ve gotten themselves into.
And the episode shows the different paths that bring people into house flipping; there are many more kinds of flippers out there than the narrow demographic depicted elsewhere on TV. Sometimes people are driven by more than the financial bottom line; sometimes they have very personal reasons that get them out of bed in the morning.
“Save Me From The Wrecking Ball!” paints a different picture of real estate, while also giving viewers a look at The Deed: Chicago‘s most ambitious build. Will it succeed in the end or will Sean not be able to bring Marcello down to earth? You’ll have to watch to find out.
The Deed: Chicago airs Wednesdays at 10:00 p.m. ET/PT on CNBC.
Article content is (c)2020 Brittany Frederick and may not be excerpted or reproduced without express written permission by the author. Follow me on Twitter at @BFTVTwtr.